Karabell Group, LLC


Integrated Digital Marketing Solutions and Consulting



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Rik Bell - A proven new media expert specializing in developing and marketing innovative business solutions. Equally skilled in the start-up environment as in the integration of emerging media solutions into existing traditional company operations.

Core Competencies: Strategic & Operational Planning, Project Management (waterfall & agile), 24/7 Operations and Support for high volume facilities, Real-time Problem Solving and Contingency Planning, Metrics Analysis and Process Improvement, Cross-Department Coordination, Product/Vendor Vetting and Product Life-cycle Management.

Experience: Experience in developing solutions and workflows for the following marketing channels: Online (commercial and social), Mobile, Desktop, IPTV, Cable Television, Broadcast Television, Broadcast Radio, Print, e-tailing, Tablet and Digital Signage (passive and interactive).

Career Highlights:

Start-up team for Home Shopping Club
- Directed live programming
- Designed studio operations center
- Built studio operations center

Start-up team for Home Shopping Network
- Designed studio operations center
- Built studio operations center

Start-up team for QVC Network
- Designed studio operations center
- Managed 24/7 "live" production operations
- Managed 24/7 postproduction operations
- Built studio operations center
- Developed production live formula
- Developed high volume post production formula
- Hired, trained and managed production personnel

Start-up team for Jones Regional Retailer Service
- Designed studio operations center
- Developed "live" and "post" production formula
- Built studio operations center
- Hired, trained and managed production personnel

Local cable television operations for Jones Communications
- Managed Local Origination Channel
- Managed Commercial Leased Access Channel
- Managed Public, Educational and Government Access Channels
- Managed Ad Sales Production Services

Start-up team for Media General Digital Media Group
- Managed Digital Product Development Team
- Managed Digital Project Management Team
- Managed Digital Product Support Team

Start-up of the Country Cooperative Initiative
- Developed Integrated Marketing for Niche Communities of Interest
- Managed Integrated Marketing for Niche Communities of Interest

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